Primare

Technology should evolve to remove complexity, but every new

gadget has a bewildering array of features we’ll never use, programming

tasks we’d rather not think about and multi-functional buttons that seem

counter-intuitive.

Primare’s answer is quintessentially Scandinavian: embrace the best

technologies but simplify access to them. We try to understand the

complicated stuff so that youcan appreciate the value of simplicity.

We believe that real sophistication resides inthe power of a functional,

reliable design that looks and feels good and that performs really well

and we build-in the qualities that we think will make you feel good over

many years.

Primare is a democracy of design: a close-knit team of experts seeks

the most practical solutions to address core values.

Primare Sound? There is no ‘Primare sound’: Primare is in the service

of audio and video fidelity. There is no design focus to create the ‘Primare

sound’. The objective is to reduce noise and distortion in the signal path by

using the best possible components, multiple internal power supplies,

short signal transits, isolated display/control/processing/amplification circuits

and by placing all gain control in one device.

Primare product is...

Uncomplicated: it rejects gadgetry and complexity; it is easy to understand

and use.

Pure: promotes performance and reliability through innovative use of high

quality materials.

Evolutionary: it is guided by a practical, logical, common sense design

approach. Designs are realised with the best technologies appropriate

for the application.

Beautiful: its appeal is of uncluttered elegance, which is easy to appreciate

and integrate at home.

Consistent and reliable: all Primare products are conceived and built

according to a long-established design ethos.